Portfolio Projects

3M Championship

  • Creative Team: Franke+Fiorella
  • Skills: Branding / Print / Identity
  • Client: 3M
  • Project Included: Logo / Brochure / Invitation / Newsletter / Identity Guidelines / Merchandise

Project Description:
As lead designer on the project, I worked with the Creative Director, the marketing team and the client to finalize the logo and create the identity guidelines for future 3M Championship design projects.The identity guidelines included a color pallete and guidelines for using the logo in print and on the web. After the 3M Championship logo was finished, we applied it to a series of printed materials including an invitation and a newsletter. As an extension of the 3M master brand, we gave a lot of thought to how the logo should be applied so that it was consistent with the 3M brand.

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