Portfolio Projects

JB Scott

  • Creative Team: Franke+Fiorella
  • Skills: Branding / Print / Identity
  • Client: JB Scott
  • Project Included: Logo / Identity / Website

Project Description:
Many times a compelling typeface and color pallete is enough to form the cornerstone for an identity system. The JB Scott logo is both classic and contemporary due to a combination of serif and san-serif typefaces. JB Scott focuses on senior level diversity recruiting. The black and white photography combined with the color pallette was meant to communicate a traditional approach to the recruiting industry. It was important that the designs inspuired trust in the company.

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